GOOD PROJECT___creative brand specialists
We are a full service brand strategy & design firm, located in Houston, that specializes in creating transformative brand identities, packaging and market activation for businesses in professional services, real estate development, consumer retail, hospitality, healthcare and institutional industries. [take a look of some of our Good Projects & Great Designs below...]
Good Project created a comprehensive branding project developed for two large accounting firms that merged. At $56.3 million in revenue with 360 people, the K·Coe Isom ranks approximately 60th in size in the US and leads, nationally, in food and agriculture. This national leader needed a full brand strategy that would satisfy the corporate culture of two teams and be scalable to spread across five states and 17 coast to coast offices. Good Project, handles all their design & marketing needs. - Included logo design, identity systems for subsidiaries, print collateral, web site design, corporate identity, signage, advertising, direct mail, brand standards guideline, promotional products and trade show display system.
8th Wonder Brewery
Just as the Houston brewery started their operations in 2011, they partnered with Good Project to build a dynamic brand that would help realize their vision of building the best craft brewery in Houston. Since those early days, Good Project has supported the brewery by developing a rich visual language for their company, products and special events. In early 2016, Good Project developed the can designs for the first three brews to be released from their newly expanded canning operation.
CDx | MyDx
After a successful round of early fundraising and development, CDx was positioned to bring a new personal electronic device to market called MyDx. This personal analyzer empowers the user to live a healthier life by revealing the purity of what you eat, drink & inhale in real time. With an aggressive production schedule, CDx partnered with Good Project to develop their branding, app integration and user interface, packaging design and all supporting marketing materials. We developed the tools needed to successfully launch the product and make their IPO transition. Good Project worked extensively on creating the companion app screen design, guides on how to use the device, packaging and designed an avatar character called “molecule” that could help lead the user through the process. Our comprehensive branding established the foundation to bring this innovative product to market with creative vision and design.
Real Estate Marketing
Good Project is a leader in real estate branding in Houston and the surrounding markets. We partner closely with developers to define a brand identity for real estate developments - from luxury high rise towers, to boutique mid-rise projects, to residential communities. Good Project crafts the visual brand language that is unique for each client’s projects. Inspired by the architecture, and speaking to a well define buyer, Good Project develops turn key branding solutions to support sales for these residential properties. Naming, logo design, signage, advertising, web site, sales center design and graphic activation, stationery, marketing plans, event support, promotional products – the work we create for these developers is as varied and dynamic as the Houston real estate landscape.
Texas Children’s Hospital
TCH wanted to promote the surgical outcomes for their renowned Heart Center to the medical community. Good Project was asked to develop a design for this annual report that would present the statistics and content in an appropriate way, while integrating into their established brand standards. We set out to define a format and layout that could be used each year to present the data, outcomes, research highlights and staff for the department. The successful design of the first issue led to the hospital expanding the publication to include all 13 departments - highlighting their impressive outcomes as a healthcare system. The annual publication was then extended into a Nursing Outcomes publication that highlighted the exceptional work of the nursing staff. This successful series continues to present the hospital’s performance record each year.
While nationally-recognized owner/chef Anita Jaisinghani looked to expand her fine dining restaurant into a new all day cafe concept, Good Project was tasked with developing the brand identity and visual style of Pondicheri. The popular restaurant in West Ave is ranked #7 in the Top 100 Best Restaurants in Houston list by Houston Chronicle’s food critic, Alison Cook. Beginning with design the logo and brand visuals, Good Project created the visual language by reinterpreting the rich patterns that inspired Anita from her Indian cultural heritage. Texture, patterns, color and typography set the foundation for creating the dynamic brand – from signage, to menu design, packaging, ads and web site. The distinctive brand continues to evolve as they expand to their second location in New York City.
CherryMan | Gray & Co.
Good Project rebranded the signature product lines of Gray & Company, the 100+ year old, world’s top maraschino cherry producer. The outdated packaging and CherryMan brand was in need of redesign to help elevate the brand in stores and promote sales and distribution. An extensive brand overhaul evolved the company’s namesake mascot, CherryMan, with a completely new character and visual style. Good Project extended those brand updates to include redesigning the packaging, branding for all of their product lines, marketing and sales collateral and web site design and included creating a new natural brand called Farm to Market. The CherryMan Farm to Market Maraschinos debuted at the world premiere of Disney’s Wreck It Ralph animated feature film. The reference to the “power up” cherries in the movie, made for a perfect launch event for their new product.
The Fay School
Good Project rebranded the exclusive, private school just before its 20th anniversary and developed all their printed collateral and communications materials for the progressive early education institution.
Gainer | Donnelly
Good Project tackled the rebranding for the large independent CPA firm. Newly named Gainer + Donnelly needed an update to market the new chapter in their evolution. A new logo and brand identity was first created. Good Project handled every aspect of a rebrand that included a stationery system, printed collateral, web site, new lobby design and graphic murals, special event promotions and an annual award winning calendar that was the hallmark in their client marketing.
A collection of identities we have developed – the cornerstone to every brand we create, your logo needs to present a product or service with a well designed and professional brand personality.
Various packaging design projects from Good Project