While nationally-recognized owner/chef Anita Jaisinghani looked to expand her fine dining restaurant into a new all day cafe concept, Good Project was tasked with developing the brand identity and visual style of Pondicheri. The popular restaurant in West Ave is ranked #7 in the Top 100 Best Restaurants in Houston list by Houston Chronicle’s food critic, Alison Cook. Beginning with design the logo and brand visuals, Good Project created the visual language by reinterpreting the rich patterns that inspired Anita from her Indian cultural heritage. Texture, patterns, color and typography set the foundation for creating the dynamic brand – from signage, to menu design, packaging, ads and web site. The distinctive brand continues to evolve as they expand to their second location in New York City.
exterior graphic activation and signage
left: main exterior sign – right: way finding signage
stationery and logo image study
dinner and drink menus
breakfast and day menus
packaging and product label design
packaging and cookie club card
bake lab wall mural
web site design
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